Services — RED RIVER DESIGN

Search Engine Optimization

How SEO Actually Works: The 3 Foundations

Google doesn’t rank websites randomly. It looks for three core foundations when deciding which sites appear at the top of search results.

1. A Solid Technical Build

Before Google can rank a website, it has to understand it. That means clean code, fast load times, proper structure, and a mobile-first build.

What We Build In: Fast-loading pages, mobile optimization, clean HTML structure, proper heading hierarchy, schema markup.

2. Content That Matches Search

Google favors websites that clearly answer what people are searching for. Pages need focused, well-structured content.

What We Build In: Keyword-focused page content, clear page topics, logical internal linking, strong headings.

3. Trust & Authority Signals

Google looks for signs that a business is legitimate. This comes from consistent business info and user engagement.

What We Prepare For: Clean site architecture, local SEO readiness, proper metadata, and a structure designed to grow.

Our Approach

At Red River Design, we don’t patch or redesign old websites. We build new websites correctly from day one, with SEO baked into the foundation so Google can understand, index, and trust your site as it grows.

Future-Proofing

How AI Search Understands Websites

AI-powered search tools don’t browse like humans. They analyze structure and data. Optimizing for AI requires building for machines.

1. Machine-Readable Structure

AI systems rely heavily on clean, accessible HTML. Heavy JavaScript or hidden text is often skipped.

What We Build In: Server-readable HTML, semantic markup, accessible navigation, minimal client-side dependency.

2. Clear, Explicit Content

AI favors content that is direct and unambiguous. It looks for defined topics it can confidently summarize.

What We Build In: Straightforward language, descriptive headings, FAQ-style content, clear business definitions.

3. Trustable Context

AI evaluates reliability by looking for consistency and real-world context signals.

What We Prepare For: Consistent business details, structured data, schema markup, strong internal linking.

Our Approach to AI

We build websites that AI systems can read without guesswork. No hidden content. Just clean, structured, machine-readable pages designed for both Google search and modern AI discovery.

Performance Standards

Everything Else We Do Standard

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Mobile-First Design

Most local searches happen on phones. We design for the thumb, ensuring your site is perfect on any device.

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Speed Optimization

We target sub-second load times. Fast sites rank better and convert more customers.

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UI/UX Optimization

Clean, professional design that guides visitors to take action (Call or Email).

Our Services